Why we started?
I'm Chris, and I grew up in northern Mexico, making flour tortillas with my grandmother. Hands covered in dough, the griddle sizzling hot. Those afternoons taught me something no recipe book could: real flavor has no shortcuts.
Food became personal
Years later, I lost two uncles I loved. Both were young, and both had struggled with diabetes. It changed the way I thought about food.
In 2017, working with my doctor, I switched to a low-carb, keto way of eating.
But there was a problem.
The low-carb versions of the foods I loved usually tasted like a compromise. I didn't want to give those foods up. I wanted to make them better.
It started with a tortilla
So I went back to the flour tortilla I grew up with.
My wife joined me, bringing her own love of cooking shaped by her childhood in France and her grandmother's kitchen. We spent more than two years and hundreds of attempts obsessing over texture, flavor and every ingredient.
We kept going until it tasted like something we would choose even if the macros didn't matter.
That tortilla became Hack The Bread's first product and grew into one of Mexico's best-selling and best-reviewed keto tortillas online.
Now, pancakes
We're bringing that same philosophy to the United States.
Our High Protein Pancake & Waffle Mix starts with a food people already love, rethinks what goes into it, and refuses to compromise on what matters most: how it tastes.
It's our first product in the United States, with more foods already on the way.
Hack The Bread
We make the foods you don't want to give up, with better macros, quality ingredients and no compromise on taste.
The food you love, rethought.
*This is our founder's personal story and is not medical advice. Talk to a healthcare professional before making any significant change to your diet.
Our Philosophy
What we believe in and stand for
We believe that eating well shouldn’t feel like a chore or a restriction. That’s why every mix starts with intention: fewer ingredients, clearer purpose, real flavor. No unnecessary fillers. No artificial shortcuts. Only what actually supports how you want to fuel your day.
Benefits
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Thoughtfully crafted
Every mix is built around a clear function, combining elite macronutrients to create balanced, delicious stacks.
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From idea to final formulation, every step is guided by intention and precision
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We select only essential ingredients that serve a clear purpose in each bag.
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2We maintain full transparency so you'll always understand what you're eating and why it works
Built daily
Designed for real life
For busy workdays that don’t slow down, weekend mornings when you want a wholesome treat, and everything in between. Our products are made for consistency, balance, and feeling good every day.